Corporate Social Responsibility ( Csr ) - 1211 Words

CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility encompasses a â€Å"corporation’s social, ethical and environmental obligations to its constituencies and greater society,† and prompts corporate leadership to â€Å"look beyond its traditional bottom line, but at the social implications of its business.† It demonstrates a corporation’s â€Å"respect for society’s interests†¦by taking ownership of the effect its operational activities have on key constituencies including customers, employees, shareholders, communities and the environment.† Put differently, CSR involves â€Å"voluntary and proactive† actions that are relevant to the corporation, integrated into its business model and â€Å"focus on long-term success and sustainability, rather†¦show more content†¦The case provides a compelling illustration of how CSR challenges may jeopardize the sustainability of a clever marketing strategy. STAKEHOLDERS AND THEIR INTEREST Key Stakeholders: Parties: Interest: The Company Fiji Water LLC, Natural Waters (Subsidiary) Profit, Environment and the Society. Governments Fiji, US, UK, Australian, Mexican Increased revenue to government and improved social welfare for her citizens. Environmental groups London Remade, WaterAid, Green wash Brigade Climate change –cutting down of carbon emission Conservation groups World wide fund, Corporate Accountability International, Food and Water Watch Friendly environment-prevention of environmental degradation. Communities Draunivi, Togovere, Naseyani, Nananu Rabulu Improved standard of living- Jobs, Education, Health care. Other Industry Players VTY, Island Chill, Aqua Pacific, Diamond Aqua e.t.c Abolition of the 20-cents-per-litre tax Regime. Suppliers Cadbury Schweppes, Brio Industries Payments. Customers Celebrities, hotels, restaurants, Gourmet, Supermarkets, Chefs Product and service at an affordable rate. COMPANY OVERVIEW ïÆ'Ëœ 1993: Fiji water was formed in 1993 (under the name Nature’s Best) by David Gilmour. ïÆ'Ëœ 1996: Establishment of Fiji water’s headquarters in Basalt, Colorado. ïÆ'Ëœ 1996:Show MoreRelatedCorporate Social Responsibility And Csr1566 Words   |  7 PagesSocial responsibility or also called Corporate Social Responsibility (CSR)- is the firm’s engagement (voluntarily initiated) in and its compliance (legally mandated) to environmental, social, and governance issues (The Foundation, 2014). Also, is based on stakeholder’s needs being financially sustainable, and CSR can come from both corporate or not-to-profit organizations. CSR has seven categories; Leadership, vision and values; Marketplace activities; Workforce activities; Supply chain activities;Read MoreCorporate Social Responsibility ( Csr )1167 Words   |  5 PagesCorporate Social Responsibility Introduction Corporate social responsibility (CSR) is a concept which is also known as corporate citizenship, corporate conscience or in a simple way a responsible business. It is an integrated concept of self-regulatory business model for any organisation. Corporate Social Responsibility has been in practice for more than fifty years now, which has been adopted not only by domestic companies but also by transnational company with voluntary CSR initiativesRead MoreCorporate Social Responsibility : Csr1232 Words   |  5 PagesCorporate social responsibility has become a buzzword within the industry in the last few years. Following the financial market crash investors and stakeholders began looking at corporations to act more socially responsible. The meaning of social responsibility differs across regions. Western countries are the ones who are pushing for corporate social responsibility -thesis-- A broad overview at corporate social responsibility (CSR) looks to corporations to make a change in the society or the environmentRead MoreCsr : Corporate Social Responsibility1598 Words   |  7 Pages CSR stands for Corporate Social Responsibility. Corporate Social Responsibility (CSR) is defined by many groups like, Tata steel, Coca Cola, Reliance, Videocon etc. Although they all stand for similar meanings connecting to taking responsibilities of the society as a business individual, its definition has been getting broader from a established point of view, corporate social responsibility is a type of business instruction included in a business demonstration. CSR policy functions as a self-regulatoryRead MoreCsr : Corporate Social Responsibility Essay1285 Words   |  6 PagesCSR stands for Corporate Social Responsibility and it is a concept with many definitions and practices and also a buzzword in the media. In general, corporate social responsibility is the policies and progra ms of business corporations which tend to benefit society while improving a corporation’s public image and profitability at the same time. The meaning of it is implemented in different countries and companies differently. Warren Buffet said that it takes 20 years to build a reputation and onlyRead MoreCorporate Social Responsibility ( Csr )863 Words   |  4 Pagestechnology in the last century. The term of Corporate Social Responsibility appears more often into public’s concerned and it has become a hot issue in recent years. This essay is going to discuss and provide an overview of corporate social responsibility (CSR) by debate some key issue in this area. 1.2 What is Corporate Social Responsibility? In 1953, Bowen’s Social Responsibility of the Businessman firstly discusses the idea of corporate social responsibility. He states the relationship between societyRead MoreCorporate Social Responsibility ( Csr )1314 Words   |  6 PagesSocial responsibility has become a primal interest to the humankind for the past two decades. In the earlier days, the firms and organizations concentrated only on the financial part of the business and ignored the ethical, social and moral sectors. But in the recent times, the businesses are getting a grip of the significance of the social, ecological and environmental effects on their success. This has resulted in the emerging interactions between organizations and social segments thus giving riseRead MoreCorporate Social Responsibility ( Csr )1173 Words   |  5 Pages Corporate Social Responsibility (CSR) is highly important to Millennials. If a company is lacking a CSR plan, now it a good time to start one. Millennials are looking for ways in making a positive impact on the world and are expecting the same from companies. They are looking for companies that contribute to the betterment of communities and the environment. Millennials put great value in supporting such brands, companies and organizations that share these values. Companies without a CSR in placeRead MoreCorporate Social Responsibility : Csr979 Words   |  4 PagesThe notion of Corporate Social Responsibility is a phenomenon globally known for many years. In spite of the fact that CSR has been neglected for quite a long time, nowadays several authors deal with this issue, as revealed by the development of theories in recent years concerning the topic. In spite of the fact that there has been a huge growth of literature it is still impossible to simply define CSR. Many definitions trying to capture the concept of CSR exist, but their content varies (MattenRead MoreCorporate Social Responsibility ( Csr )1370 Words   |  6 Pagesmore attention on the concept of Corporate Social Responsibility (CSR). The core issue is the appropriate responsibility of business. In as much as firms ought to obey the law, but beyond complete compliance with environmental laws, the question is whether firms have extra social responsibilities to commit part of their resources to environmental preservation voluntarily. This memo provides an exploratory investigation of the link between corporate social responsibility and the benefits accruing to a